Sticker Shock & the Psychology of the Win: Transforming How You Sell Signage
- Presenter(s): Deacon Wardlow
- Session Length: 60 minutes
- Date: Apr 8, 2026
Tired of losing deals to sticker shock? You're not alone - it's one of the most common (and costly) obstacles in signage sales. In this eye-opening seminar, industry veteran Deacon Wardlow shares insights from over 20 years of frontline experience, backed by current research and real-world testing, to help you shift the sales conversation before price becomes the problem.
Learn how to avoid price-cutting traps, eliminate the need for value engineering, and increase your overall close rate without compromising your margins. The session focuses heavily on the evolving world of digital signage, but with a twist: you'll discover why aiming to "fail" early in the sales process is the strategy that leads to consistent wins.
Whether you're a seasoned pro or new to sign sales, this seminar will change the way you approach every deal.
Walk away with:
Proven strategies to neutralize sticker shock
Tools to sell premium solutions with confidence
A mindset shift that will make you a stronger, more profitable closer
If you sell signage, this session is your competitive edge.
Learn how to avoid price-cutting traps, eliminate the need for value engineering, and increase your overall close rate without compromising your margins. The session focuses heavily on the evolving world of digital signage, but with a twist: you'll discover why aiming to "fail" early in the sales process is the strategy that leads to consistent wins.
Whether you're a seasoned pro or new to sign sales, this seminar will change the way you approach every deal.
Walk away with:
Proven strategies to neutralize sticker shock
Tools to sell premium solutions with confidence
A mindset shift that will make you a stronger, more profitable closer
If you sell signage, this session is your competitive edge.
description
Tired of losing deals to sticker shock? You're not alone - it's one of the most common (and costly) obstacles in signage sales. In this eye-opening seminar, industry veteran Deacon Wardlow shares insights from over 20 years of frontline experience, backed by current research and real-world testing, to help you shift the sales conversation before price becomes the problem.Learn how to avoid price-cutting traps, eliminate the need for value engineering, and increase your overall close rate without compromising your margins. The session focuses heavily on the evolving world of digital signage, but with a twist: you'll discover why aiming to "fail" early in the sales process is the strategy that leads to consistent wins.
Whether you're a seasoned pro or new to sign sales, this seminar will change the way you approach every deal.
Walk away with:
Proven strategies to neutralize sticker shock
Tools to sell premium solutions with confidence
A mindset shift that will make you a stronger, more profitable closer
If you sell signage, this session is your competitive edge.
