Lessons & Trends Behind Sign Industry Data
- Presenter(s): Mark Kissling; Jameson Parker; Russell Toynes
- Session Length: 60 minutes
- Date: Apr 9, 2026
Signs of the Times magazine has been conducting an annual "Big Survey" since 2022. The survey covers sign company owner and manager demographics, data on their companies, employees, retirement plans, "the state of the industry," how much they pay for materials and charge for services, and more.
The 2026 Big Survey will be published in our March 2026 issue, which will be available for distribution at the Expo.
This session will examine selected sets of data, including some that was previously unpublished.
Two sign professionals (TBD) will join Signs of the Times Editor-in-Chief Mark Kissling to break down the numbers, analyze the trends that have been emerging since the survey began in 2022, and impart lessons from the data and trends that attendees can apply to their own businesses.
During the session, attendees will be polled with various Big Survey-like questions, which will also be discussed.
The 2026 Big Survey will be published in our March 2026 issue, which will be available for distribution at the Expo.
This session will examine selected sets of data, including some that was previously unpublished.
Two sign professionals (TBD) will join Signs of the Times Editor-in-Chief Mark Kissling to break down the numbers, analyze the trends that have been emerging since the survey began in 2022, and impart lessons from the data and trends that attendees can apply to their own businesses.
During the session, attendees will be polled with various Big Survey-like questions, which will also be discussed.
description
Signs of the Times magazine has been conducting an annual "Big Survey" since 2022. The survey covers sign company owner and manager demographics, data on their companies, employees, retirement plans, "the state of the industry," how much they pay for materials and charge for services, and more.The 2026 Big Survey will be published in our March 2026 issue, which will be available for distribution at the Expo.
This session will examine selected sets of data, including some that was previously unpublished.
Two sign professionals (TBD) will join Signs of the Times Editor-in-Chief Mark Kissling to break down the numbers, analyze the trends that have been emerging since the survey began in 2022, and impart lessons from the data and trends that attendees can apply to their own businesses.
During the session, attendees will be polled with various Big Survey-like questions, which will also be discussed.
