SRF Presents: 10 Steps to Maximize Sign Visibility and Legibility

  • Presenter(s): Keith Davis; Mark Jenkinson
  • Session Length: 60 minutes
  • Date: Apr 24, 2025
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Designers and communities should be aware that the size and placement of signs affects the ability of all traffic to see and understand them in time to make travel safe. SRF has distilled available research regarding sign conspicuity and legibility to help educate local officials so that they write sign regulations which promote traffic safety, and/or educate designers with these principals when seeking variance from a prohibitive sign ordinance.

We will walk you through a 10 step process that will address these key issues and provide you with the tools to back up your applications with solid calculations and data.

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Designers and communities should be aware that the size and placement of signs affects the ability of all traffic to see and understand them in time to make travel safe. SRF has distilled available research regarding sign conspicuity and legibility to help educate local officials so that they write sign regulations which promote traffic safety, and/or educate designers with these principals when seeking variance from a prohibitive sign ordinance.

We will walk you through a 10 step process that will address these key issues and provide you with the tools to back up your applications with solid calculations and data.

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