A Project Manager's Perspective: Spotting Engineering Needs Early in Signage Projects.
- Presenter(s): Ashley Fehlman
- Session Length: 60 minutes
- Date: Apr 10, 2026
This seminar is designed to equip Project Managers with the insight to proactively identify when engineering is required, and more importantly, what to recognize before issues surface. Through real-world case studies, we'll walk through pivotal scenarios that directly impact project success, protecting public safety, guiding fabrication strategy, and ensuring installation clarity from day one. If you've ever thought, "Should this go to engineering?" this session is for you.
Case Study 1 – Anticipate the unexpected.
Exploring high wind zones, seismic regions, snow load areas, and high-water table conditions, including less obvious regions such as the Rocky Mountains, and how these factors influence your execution of the project.
Case Study 2 - Same Market, Different Requirements
How wind load map designations and subsurface conditions can shift foundation engineering, even for sites less than an hour apart.
Case Study 3 - Retrofitting Existing Pylon and Ground Sign Structures with Additional Cabinets
What PMs must gather and validate. Site surveys, foundation details, and structural capacity to secure engineering approval.
Case Study 4 - Like-for-Like Replacements, Unity Checks, and Presumptive Engineering
Evaluating the engineering approach for installing a new sign on an existing structure or foundation when the original sign has been removed and field verification is not possible.
Case Study 5 – Engineering to Execution: How It Gets Built
Turning design vision into engineered, code-compliant, and constructible signage.
Case Study 6 – Complex Custom Signage: When the rules don't apply.
Where creative design meets advanced engineering. Delivering unique, high-impact signage that requires smart problem-solving from concept through installation.
Case Study 1 – Anticipate the unexpected.
Exploring high wind zones, seismic regions, snow load areas, and high-water table conditions, including less obvious regions such as the Rocky Mountains, and how these factors influence your execution of the project.
Case Study 2 - Same Market, Different Requirements
How wind load map designations and subsurface conditions can shift foundation engineering, even for sites less than an hour apart.
Case Study 3 - Retrofitting Existing Pylon and Ground Sign Structures with Additional Cabinets
What PMs must gather and validate. Site surveys, foundation details, and structural capacity to secure engineering approval.
Case Study 4 - Like-for-Like Replacements, Unity Checks, and Presumptive Engineering
Evaluating the engineering approach for installing a new sign on an existing structure or foundation when the original sign has been removed and field verification is not possible.
Case Study 5 – Engineering to Execution: How It Gets Built
Turning design vision into engineered, code-compliant, and constructible signage.
Case Study 6 – Complex Custom Signage: When the rules don't apply.
Where creative design meets advanced engineering. Delivering unique, high-impact signage that requires smart problem-solving from concept through installation.
description
This seminar is designed to equip Project Managers with the insight to proactively identify when engineering is required, and more importantly, what to recognize before issues surface. Through real-world case studies, we'll walk through pivotal scenarios that directly impact project success, protecting public safety, guiding fabrication strategy, and ensuring installation clarity from day one. If you've ever thought, "Should this go to engineering?" this session is for you.Case Study 1 – Anticipate the unexpected.
Exploring high wind zones, seismic regions, snow load areas, and high-water table conditions, including less obvious regions such as the Rocky Mountains, and how these factors influence your execution of the project.
Case Study 2 - Same Market, Different Requirements
How wind load map designations and subsurface conditions can shift foundation engineering, even for sites less than an hour apart.
Case Study 3 - Retrofitting Existing Pylon and Ground Sign Structures with Additional Cabinets
What PMs must gather and validate. Site surveys, foundation details, and structural capacity to secure engineering approval.
Case Study 4 - Like-for-Like Replacements, Unity Checks, and Presumptive Engineering
Evaluating the engineering approach for installing a new sign on an existing structure or foundation when the original sign has been removed and field verification is not possible.
Case Study 5 – Engineering to Execution: How It Gets Built
Turning design vision into engineered, code-compliant, and constructible signage.
Case Study 6 – Complex Custom Signage: When the rules don't apply.
Where creative design meets advanced engineering. Delivering unique, high-impact signage that requires smart problem-solving from concept through installation.
