Digital Signage Selling Tips and Takeaways | Unlocking Simple Tactics to Start Winning More Deals
- Presenter(s): Mike Townsend; Bill Smillie
- Session Length: 60 minutes
- Date: Apr 9, 2026
This presentation is intended to be given jointly by MIke Townsend and Michael Ross to offer an insightful, impactful session that covers the full scope of tactics from varying angles of expertise for an engaging and memorable session for attendees. Tools will be made available via QR code after the event.
This presentation is designed to help sign companies move the needle when it comes to selling digital signage. Many sign companies excel at design, fabrication, and installation, but selling requires a different skillset that blends art with science. Drawing on years of experience selling signs, channel letters, and working on the dealer side of the business, this session delivers practical guidance that companies can put into practice immediately.
Attendees will learn three proven tips, supported by actionable takeaways, to elevate their sales approach and close more digital signage deals.
Tip 1: Leverage the Power of ROI
Show prospects the return on investment in real time using an ROI calculator.
Demonstrate how a digital sign can drive measurable growth for businesses such as churches, restaurants, retailers, or community organizations.
Use financial illustrations to help customers justify their purchase with confidence.
Tip 2: Elevate Your Presentation Tools
Move beyond the basic quote with professional-grade collateral.
Build templated presentations that include supporting literature, visuals, and resources to position your company as a trusted expert.
Walk away with three must-have presentation components that can be used for your next sales pitch.
Tip 3: Master the Art of Asking Questions (and talking less)
Learn why the best sales conversations are dominated by questions, not answers.
Discover strategies to uncover needs, objections, and buying motivations at every stage of the sales process.
Improve your ability to listen, adapt, and guide customers to the right solution.
Key Takeaways:
ROI Tool: Access to a return-on-investment calculator that can be immediately integrated into your sales process.
Presentation Templates: Sample collateral and resources that demonstrate how to elevate proposals and add professionalism.
Scripts & Language Guides: Examples of call scripts, email outlines, and conversational frameworks to help identify objections and build stronger relationships with prospects.
Summary:
By the end of this session, attendees will have the tools, scripts, and strategies to level up their digital signage sales process. The result is more qualified opportunities, stronger closing rates, and less time wasted on prospects that aren't a fit.
This presentation is designed to help sign companies move the needle when it comes to selling digital signage. Many sign companies excel at design, fabrication, and installation, but selling requires a different skillset that blends art with science. Drawing on years of experience selling signs, channel letters, and working on the dealer side of the business, this session delivers practical guidance that companies can put into practice immediately.
Attendees will learn three proven tips, supported by actionable takeaways, to elevate their sales approach and close more digital signage deals.
Tip 1: Leverage the Power of ROI
Show prospects the return on investment in real time using an ROI calculator.
Demonstrate how a digital sign can drive measurable growth for businesses such as churches, restaurants, retailers, or community organizations.
Use financial illustrations to help customers justify their purchase with confidence.
Tip 2: Elevate Your Presentation Tools
Move beyond the basic quote with professional-grade collateral.
Build templated presentations that include supporting literature, visuals, and resources to position your company as a trusted expert.
Walk away with three must-have presentation components that can be used for your next sales pitch.
Tip 3: Master the Art of Asking Questions (and talking less)
Learn why the best sales conversations are dominated by questions, not answers.
Discover strategies to uncover needs, objections, and buying motivations at every stage of the sales process.
Improve your ability to listen, adapt, and guide customers to the right solution.
Key Takeaways:
ROI Tool: Access to a return-on-investment calculator that can be immediately integrated into your sales process.
Presentation Templates: Sample collateral and resources that demonstrate how to elevate proposals and add professionalism.
Scripts & Language Guides: Examples of call scripts, email outlines, and conversational frameworks to help identify objections and build stronger relationships with prospects.
Summary:
By the end of this session, attendees will have the tools, scripts, and strategies to level up their digital signage sales process. The result is more qualified opportunities, stronger closing rates, and less time wasted on prospects that aren't a fit.
description
This presentation is intended to be given jointly by MIke Townsend and Michael Ross to offer an insightful, impactful session that covers the full scope of tactics from varying angles of expertise for an engaging and memorable session for attendees. Tools will be made available via QR code after the event.This presentation is designed to help sign companies move the needle when it comes to selling digital signage. Many sign companies excel at design, fabrication, and installation, but selling requires a different skillset that blends art with science. Drawing on years of experience selling signs, channel letters, and working on the dealer side of the business, this session delivers practical guidance that companies can put into practice immediately.
Attendees will learn three proven tips, supported by actionable takeaways, to elevate their sales approach and close more digital signage deals.
Tip 1: Leverage the Power of ROI
Show prospects the return on investment in real time using an ROI calculator.
Demonstrate how a digital sign can drive measurable growth for businesses such as churches, restaurants, retailers, or community organizations.
Use financial illustrations to help customers justify their purchase with confidence.
Tip 2: Elevate Your Presentation Tools
Move beyond the basic quote with professional-grade collateral.
Build templated presentations that include supporting literature, visuals, and resources to position your company as a trusted expert.
Walk away with three must-have presentation components that can be used for your next sales pitch.
Tip 3: Master the Art of Asking Questions (and talking less)
Learn why the best sales conversations are dominated by questions, not answers.
Discover strategies to uncover needs, objections, and buying motivations at every stage of the sales process.
Improve your ability to listen, adapt, and guide customers to the right solution.
Key Takeaways:
ROI Tool: Access to a return-on-investment calculator that can be immediately integrated into your sales process.
Presentation Templates: Sample collateral and resources that demonstrate how to elevate proposals and add professionalism.
Scripts & Language Guides: Examples of call scripts, email outlines, and conversational frameworks to help identify objections and build stronger relationships with prospects.
Summary:
By the end of this session, attendees will have the tools, scripts, and strategies to level up their digital signage sales process. The result is more qualified opportunities, stronger closing rates, and less time wasted on prospects that aren't a fit.
