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Fighting the Race to the Bottom: Get YOUR Price

  • Presenter(s): Bill Farquharson
  • Session Length: 60 minutes
  • Date: Apr 8, 2026
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One of the biggest sales challenges ISA members face is constantly relying on price to win business. While some of this issue is market-driven, a majority of the blame falls on the the way the job was sold. This sessions debunks the belief that "it's all about price" and gives attendees real world tactics for keeping the profit in the order.

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One of the biggest sales challenges ISA members face is constantly relying on price to win business. While some of this issue is market-driven, a majority of the blame falls on the the way the job was sold. This sessions debunks the belief that "it's all about price" and gives attendees real world tactics for keeping the profit in the order.

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