Strategic Sales Management
- Presenter(s): David Fellman
- Session Length: 60 minutes
- Date: Apr 9, 2026
How do you know if your salespeople are doing a good job? Obviously you can look at their sales volume at the end of each month, but that only tells you a small part of what you need to know. Yes, it's important to set and manage by objectives, but the true measure of sales success isn't what has happened, it's what will happen. From a management standpoint, the future is far more important than the past — especially when your salespeople aren't reaching the objectives you've set for them right now! This seminar will teach you how to manage by subjectives in addition to objectives — to understand and then correct the deficiencies that are keeping your salespeople from reaching their quotas and goals.
